Privacy Policy

At Green Street Dental Practice, we are committed to protecting your privacy and handling your personal information responsibly and securely.

This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us, or receive treatment at our practice.

This policy is designed in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and guidance issued by the Information Commissioner’s Office (ICO).

Who We Are

Green Street Dental Practice is the data controller responsible for your personal information.

Green Street Dental Practice
244 Green Street
London
E7 8LE
Telephone: 020 8472 0504

Information We Collect

We may collect and process the following personal information:

• Name
• Address
• Date of birth
• Telephone number
• Email address
• Medical and dental history
• NHS number where applicable
• Appointment and treatment records
• Payment and finance information
• Website usage information
• IP address and browser/device information
• Marketing preferences

How We Use Your Information

• Provide dental care and treatment
• Manage appointments and patient records
• Communicate with you regarding your treatment
• Process payments and finance applications
• Respond to enquiries
• Improve our website and services
• Send marketing communications where consent has been provided
• Meet legal and regulatory obligations

Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing your personal information:

• Consent
• Contractual necessity
• Legal obligation
• Legitimate interests
• Provision of healthcare and medical treatment

Sensitive health information is processed only where necessary for the provision of dental care and compliance with healthcare obligations.

Website Analytics & Cookies

Our website may use cookies and similar technologies to improve your browsing experience and help us understand how visitors use the website.

Cookies may include essential website cookies, analytics cookies, performance cookies, and marketing or advertising cookies.

We may use third-party services such as Google Analytics, Meta Business Tools, online booking systems and embedded social media content.

You can manage or disable cookies through your browser settings.

Marketing Communications

If you opt in to receive marketing communications, we may contact you regarding practice updates, offers, promotions, new treatments, services and oral health information.

You can unsubscribe or withdraw consent at any time by contacting the practice or using the unsubscribe link included in marketing emails.

How We Store Your Information

We take appropriate technical and organisational measures to protect your information against unauthorised access, loss, misuse or disclosure.

Your information may be stored securely using encrypted systems, secure hosting providers and password-protected practice management software.

While we take reasonable steps to protect your information, transmission of data over the internet is not completely secure and is done at your own risk.

Sharing Your Information

We may share your information where necessary with:

• Dental laboratories
• Specialist referral practices
• Healthcare professionals
• Finance providers
• Payment processors
• IT and website service providers
• Regulatory authorities where legally required

We do not sell your personal information to third parties.

International Data Transfers

Some third-party providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with UK GDPR requirements.

How Long We Keep Your Information

We retain patient records in accordance with NHS and dental industry guidelines.

Retention periods may vary depending on the nature of the information and legal obligations.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal information
• Request correction of inaccurate information
• Request erasure of information where applicable
• Restrict processing
• Object to processing
• Withdraw consent
• Request data portability
• Lodge a complaint with the ICO

Access to Your Information

You may request a copy of the personal information we hold about you.

In most cases, no fee is charged for subject access requests unless the request is excessive, repetitive or unfounded.

Complaints

If you are unhappy with how we handle your information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office at ico.org.uk.

Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical or operational changes.

Any updates will be published on this page.

Contact Us

Green Street Dental Practice
244 Green Street
London
E7 8LE
Telephone: 020 8472 0504

Last Updated: May 2026